Sales and Marketing (Videos): Guerrilla Marketing
Product Code: pb128 Time: 21.0 minute(s) CEUs:

Summary:

Today, traditional marketing practices can be very expensive and complex. This course simplifies these complexities, eliminates the high costs and explains how companies can use marketing to generate profits from minimum investments. This program will help you define and understand guerrilla marketing practices. You'll also learn important guerrilla marketing secrets that will allow you to have a competitive advantage.

Objectives:

After completing this course, students will be able to:


    Topics:

    • Introduction
    • Guerrilla Marketing
    • What Is Guerrilla Marketing?
    • Intelligence Marketing
    • The Guerrilla Marketing Plan
    • Marketing Secrets
    • Summary

    Technical Requirements:

    500MHz+ Pentium with 64MB Ram (128MB+ Ram recommended). Windows 98, NT, ME, 2000, or XP. 800x600 minimum screen resolution. 56K minimum connection speed, broadband (256 kbps or greater) connection recommended. Internet Explorer 5.0 or higher required. Windows Media Player 6.4 or higher. JavaScript must be enabled. Java permissions. Microsoft VM or Sun Java VM 1.4. Netscape, Firefox and AOL browsers not supported.

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